Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

With just over five weeks left until the OUC Orlando Half Marathon, runners are heading into the home stretch of their training plans.

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Duke freshman Cooper Flagg signed an NIL deal with Gatorade on Tuesday, making him the first men's college basketball player ...

Flagg spoke to Sports Illustrated about becoming the first men's college basketball player on Gatorade's NIL roster.

Duke Blue Devils basketball phenom Cooper Flagg has only been on campus for a few months, and he’s already making college ...

The Duke Blue Devils star became the first men's college basketball player to sign an NIL deal with the iconic brand.

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

You may have noticed a trend of folks using Gatorade in their hummingbird feeders. Here are the reasons why this is a poor idea and what you should use instead.