AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...

Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about products, ...

Marketing’s real AI advantage won’t come from adopting it quickly, but from defining early and clearly what should never be automated ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

Every brand wants its moment. The Big Game. A viral trend that lights up social feeds. In theory, this should be the golden age of real-time marketing. AI tools can generate content in seconds.

Publicis Groupe grew organic revenue, an important measure of agency health, 5.9% year over year to 3.87 billion euros, or about $4.57 billion, in Q4 2025, according to an earnings statement. Those ...

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month ...

Companies that make efforts to embrace AI measurement now will determine whether they're leading or catching up in 10 years.

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

The billion-dollar brands of tomorrow won’t be built—they’ll be born. Not in workshops or focus groups, but in living, breathing AI world models where the boundaries between creator and consumer, ...

Microsoft researchers said some companies are hiding promotional instructions in "Summarize with AI" buttons, poisoning chatbot memories to influence future recommendations.

Slow approvals, disconnected systems, and growing team burnout are limiting how quickly large enterprises can act in real time, even as AI adoption grows SAN FRANCISCO, CA / ACCESS Newswire / January ...