When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack ...

As Persons’s CEO tenure began, Grey was moved out of AKQA and into Ogilvy. It was framed simply as a way to “realign ...

Chris Hunton used to be a bigwig at WPP. Now, as the founder of Global Client Leader Gym, he found himself appreciating a ...

In 2021, Apple introduced ATT, which gave iOS users the ability to opt in or out of being tracked across the various apps ...

AI stole the spotlight, but Cannes made clear that human imagination still drives the machine. IAB vice-president of AI, ...

Titled ‘Lala How You Wanna,’ the campaign marks the first creative outing since Lala named Bakery its agency of record. It ...

The ‘Moments That Matter’ work is to tout the bank as the official banking partner of The Championships, Wimbledon.

The campaign, ‘Love Your Toad,’ resurrects the brand’s 1990s tagline and repositions it for a new generation, blending retro ...

Leagas Delaney’s Gareth Davies wasn’t at Cannes, which gave him the presence of mind to keep an eye on what was actually ...

In a surreal twist, the game is shown to be taking place in a New Balance shoe box, with a life-sized Endrick then revealed ...

The legacy brands celebrate a decades-long partnership with a global campaign packed with collectible cans, AR holograms and fan-first storytelling.

GymNation CMO Rory McEntee offers a confession most creative agencies won’t want to hear: he’s getting better results out of ...