Executives from several media companies who are hoping to license UFC’s rights starting in 2026 will be at the Sphere for ...

The LPGA enlisted The Famous Group for assistance on promotional videos and on-site fan activations around this weekend’s ...

Today marks 30 years since the first edition of SBJ Daily -- officially known as The Sports Business Daily in September 1994 ...

WNBA Commissioner Cathy Engelbert had an "easy opportunity to address the racial abuse suffered by players,” but instead, she ...

Colorado State is set to unveil a partnership with HR technology provider UKG that includes the company's logo on the 50-yard ...

Premier League club Manchester City and kit outfitter Puma have unveiled the Definitely City kit for the 2024-25 season, ...

Juncos Hollinger Racing is becoming the first IndyCar team to embed digital advertising onto its cars, working with the Seamless Digital company that heled bring the technology to F1 in 2022.

The Centennial Authority today approved the renaming of PNC Arena to the Lenovo Center in a 10-year, $60M naming-rights contract.

For the Jacksonville Jaguars’ home opener this Sunday against the Cleveland Browns, EverBank Stadium will be called ‘TrEverBank Stadium’ -- a play on the name of Jaguars QB Trevor Lawrence who began a ...

The Pac-12 is mobilizing a plan to rebuild the league targeting Boise State, San Diego State, Colorado State and Fresno State from the Mountain West Conference as new additions, according to sources.

This week in Virgnia, the merchandise pavilion at the Solheim Cup is more evidence of that trend. The Solheim Cup Fan Shop, which is being handled by Legends, spans 10,000 square feet, the largest ...

TKO President & COO Mark Shapiro at a Goldman Sachs media conference said that the UFC wants to ink a renewal with Disney.