With ready-to-drink the fastest growing category in alcohol, Smirnoff Ice believes it is perfectly positioned to attract Gen ...

Mary Meeker’s trend report on the growth of AI shows the scale of the adoption of the technology and the impact it will have ...

The entry deadline for the Talent Trailblazer Award, celebrating organisations opening up marketing to diverse talent, has ...

Gin saw a boom in recent years, driven by flavours and the pandemic, but as the category sees declining sales, brands will ...

In the UK, digital-only channels such as search, retail media and social are expected to dominate the ad market in 2025, ...

According to new data from LinkedIn, 94% of the 3,000 B2B marketers it surveyed globally say influencer marketing is among ...

Dan Elton, previously executive vice-president of customer at Asos, joins Ocado Retail after departing the fashion giant in ...

Read’s departure will end a career spanning more than 30 years at WPP, while the board begins the search for a successor. He ...

Pushing its customer-centric messaging, Vanquis Banking Group is using social media, sponsorships and a digital ...

Under new ownership since October 2024, Gumtree’s chief consumer officer outlines plans to “modernise” and “re-establish” the ...

The potential of AI is more than just efficiencies - it could lead to brands creating their own platforms that can rival the ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...