LinkedIn—including your ideal customers. Do your LinkedIn ads effectively reach and convert them? Discover how to lower ad ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

It started because of a food craving. Jennie Dundas and Alexis Miesen didn't know of a good ice cream shop in their Brooklyn neighborhood. So, they did what most people don't when they have a major ...

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Customer Experience - The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past ...

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.