Mannoj Chawla, Vice President of Business Strategy at Bright Outdoor, has most likely quit the organisation after a stint of ...

Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, ...

With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the digital ...

Conversely, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts ...

GroupM's Advanced TV universe has grown by 24.1% in first half of the year. The universe count now stands at 41.89 million homes across India. The update has been shared by Rajiv Rajagopal, Business ...

In line with the festival’s significance, Radio Mango is dedicated to maintaining a balance between quality content and advertising value. By capping ad inventory each hour, the station provides ...

Rahul Sethi is a seasoned professional with over 20 years of experience in marketing, digital strategy and corporate communications. His expertise lies in developing teams to deli ...

The Brihanmumbai Municipal Corporation's (BMC) controversial policy on outdoor advertising seems to have met an abrupt end a month after its public release. The BMC invited suggestions and objections ...

TV anchor Sakshi Mishra has announced her new innings. She will join Hindi news channel 'Times Now Navbharat' as a correspondent. Here too, she will be seen in the role of anchor of the show 'Fit ...

The development follows talks of the possibility of the MRUC kickstarting the Indian Readership Survey (IRS) will be kicked off in the next few months. The last IRS was conducted ...

Britannia Industries, in collaboration with Google Cloud and WPP’s media services company Mindshare and global creative company VML, has announce the launch of Britannia BourbonIT, a platform ...

Under the theme of "Tiki Taka," the initiative symbolized passing the ball through iconic historic locations, culminating at a final goalpost ...