India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they ...

G-SHOCK, the watch brand from Casio, has unveiled a new campaign with its brand ambassador, cricketer Shubman Gill ...

At the e4m NewsNext Summit, Runjhun Sharma, Head of News, RT India, outlined the rationale and editorial plans for RT’s ...

At the launch of ‘The One’, Dhawan links his personal journey with the initiatives of Da One Group and the Shikhar Dhawan ...

Ashutosh Chaturvedi, Editor-in-Chief of Prabhat Khabar, has been appointed as a Central Information Commissioner in the ...

AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth ...

Deep Bajaj’s journey took an unexpected turn in 2021, when he decided to sell his fast-growing company to the Good Glamm ...

India Subcontinent, Haleon, explains how the company’s approach focuses on building categories, not just brands ...

Experts note that BFSI marketers are increasingly recognising that regional storytelling builds trust, improves recall and ...

Ganapathy Viswanathan, Independent Communication Consultant & author, writes on how IndiGo’s disruption escalated into a ...

Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers ...

Whoever secures control of Warner Bros., owned HBO, will wield influence in the streaming and theatrical ecosystems, say ...