Modern point-of-sale (POS) systems blur the lines between digital and physical channels, helping retail brands form authentic connections with customers.

Digital Remedy's Echo helps marketers cut through fragmented reporting, understand how channels work together, and make clearer performance decisions.

Fullstory, a behavioral data company, today launched Guides and Surveys, a product resulting from its acquisition of Usetiful late last year.

Hightouch, a provider of data and artificial intelligence for marketing, has launched Content Assembly, a tool to help marketers create on-brand campaign materials using their existing layouts, ...

People.ai's SalesAI Platform now brings in structured and unstructured interaction data through MCP integration.

A well-implemented CRM is no longer just a sales tool. For private equity investors, it is a window into the health of the business, the predictability of future cash flows, and the feasibility of ...

Reddit integration with Innovid enables creative trafficking, campaign setup, delivery, measurement, and optimization alongside major social platforms.

Becausal, a provider of causal artificial intelligence-based consumer packaged goods and retailer audience intelligence, today launched its Always-On Sales Lift Measurement Module, powered by ABCS ...

Amplitude's AI agents have been purpose-built for behavioral analytics to understand context. They include the following:. AI Assistants, that can ask Claude or ChatGPT to summarize user behavior, ...

The way forward is baking emotional intelligence into CRM. From a CRM perspective, EI means accounting for signals that indicate buyers iare no longer curious but cautious; not uninterested, but ...

Ada's Unified Reasoning Engine is a single intelligence layer to power agentic customer experiences in any channel.

OptifiNow, providers of a CRM platform for wholesale mortgage lenders, has integrated with InGenius, a provider of mortgage origination intelligence to bring up-to-date mortgage broker and loan ...