The ASA said the ad did not provide enough information to support the claim. by Will Green ...

According to Waitrose, more than 90% of Waitrose customers guessed wrong.

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The social ad was created by McCann.

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, ...

Myers sees an opportunity for in-house agencies, because of the very way they’re set up, to be “the epicentre for innovation” ...

VCCP’s “Reasons why you’ll drive away happy every time” is the Thinkboxes winner for September/October Simplicity, ...

Connecting with consumers in a way that feels authentic can be tricky, and this is especially true with sustainability. As ...

Animal rights organisation Peta aims to encourage people to leave meat out of their Christmas meal with an emotional short ...

It’s true: it’s not often that marketing is physical these days. There’s usually a screen between your brand and the person you’re hoping to connect with. Not ideal, you might say. Well, what would ...

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