Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Franklin Templeton India’s vice president and head of marketing, Geetanjali Sachwani, has a personal connection to the ...

WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.

Articles written by Sanya Bajaj ...

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Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

Archetype’s tech-driven evolution Archetype was founded in 2019 on the premise that every company is a technology company. But as the agency evolved, it had its “Aha” moment: while its clients were ...

Articles written by Kruti Berawala ...

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