Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

For any business, the ultimate goal is to increase sales and turn a profit, but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

Automation is changing the world of business and retail with AI-powered predictions. For 20 years, online retailers have wielded an advantage over their Main Street competitors because of the data ...

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

Although these terms have much in common, business owners must understand the distinction. If you’ve been using the terms “revenue” and “income” interchangeably, it’s time to stop. Although they have ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Customer feedback is one of the quickest and most efficient ways to improve your ...

When the pandemic hit, many people with jobs that didn’t require face-to-face interaction were forced to work from home. This paradigm shift in how companies and employees managed operations created ...

Want more people to read your emails? Learn how to engage your subscribers and boost email marketing ROI. Email marketing is an effective sales and customer engagement strategy but doing it correctly ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. We’ll explore tips for building a remote company that runs seamlessly and creates a ...

We’re all familiar with executive titles like CEO, chief financial officer (CFO) and chief operating officer (COO). But are you acquainted with your business’s chief experience officer or chief ...

To manage employees' performance as effectively as possible, look to the future. Here are some performance management trends you can implement. The introduction of new human resources (HR) technology, ...

Maybe open office spaces have initiated the halcyon days of productivity. Or maybe they’re a harbinger of workplace productivity doom. It all depends on whom you ask. Open offices were meant to be the ...