Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules ...
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way.
Confidential matching uses a TEE built on Google Cloud infrastructure to create an isolated computing environment for ad targeting and measurement.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...
Day three of the Google ad tech-focused antitrust trial: former Googler Brad Bender and Trade Desk CRO Jed Dederick, on the stand.
Is there a secret society of socialists within programmatic? Probably not. But there’s apparently support among ad tech leaders for advertising marketplace and auction services to be open source, or ...
The number-crunching capabilities of today’s AI engines take the ability to predict campaign outcomes to a new level of precision and detail.
Results that may be inaccessible to you are currently showing.
Hide inaccessible results