These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools.

Yahoo DSP announced partnerships with Bridg's Rippl and PF Media, launched by gym franchisor Planet Fitness earlier this year ...

Yahoo DSP announced partnerships with Bridg's Rippl and PF Media, launched by gym franchisor Planet Fitness earlier this year ...

Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse ...

Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to ...

The initiative currently includes Canela Media, LatiNation, BOMESI, NTERTAIN’s NEON16 and The Shade Room as launch partners.

The growth of Walmart's ads business and third-party marketplace are separate, it says. Plus, Google and Meta have targeted ...

Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user ...

The only way forward is to put consumer choice first. That means putting the cookie behind us and rebuilding our relationship ...

Marketing and ad tech companies are trying to make “digital twins” a thing to enable sandbox testing and product development.

Netflix said it netted a 150% increase in ad sales during upfront negotiations this year compared to last year.

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a ...