Search Engine Land » PPC » Google launches confidential matching for data privacy Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

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Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.' ...

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a ...

Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading?

Search Engine Land » SEO » 7 tips for delivering high-impact technical SEO audits Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.

Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.

Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ...

Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.

The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.