Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on ...

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and ...

From PageRank to AI Overviews, Google’s understanding of authority evolved. Here's why brand legitimacy now drives ...

Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the ...

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility ...

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI ...

TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions.

Google Ads is rolling out a beta feature that lets advertisers connect external data sources directly inside conversion ...

Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.