I can’t imagine.” It is one of the most common phrases we reach for when something feels too painful to fully process. It sounds empathetic. It feels supportive. But psychologically, it also creates ...

If it wasn’t the roar from the crowd as Team Canada entered the stadium in Milano-Cortina that sparked a burst of patriotism, ...

For years, health marketers have been told that compliance is a constraint. Regulations slow campaigns down, limit creative, and add complexity to an already crowded media landscape. But as privacy ...

How Canadian brands showed up during Super Bowl LX, from No Frills’ Halfway Show to TD’s More Human platform, and why authenticity still cut through on the biggest stage in advertising.

Ipsos has released its 2025 Most Influential Brands in Canada report. On the surface, not much has changed. The Top 5 brands are identical to last year. But under the rankings, something more ...

Buzzwords aren’t the issue. Using them without a shared definition is. Most marketing teams have had the same experience: you’re in a planning meeting, someone says “we need an omnichannel approach” ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

When hundreds of marketers came together in Halifax this spring, SocialEast 2025 felt less like a conference and more like a reunion. Over three days, ideas flowed from the stage to the coffee lines, ...

Pinterest’s newly released 2026 Colour Palette offers more than visual inspiration. Built from billions of searches and saves, it reflects how consumers want to feel in the year ahead. For Canadian ...

Canadian marketers are under more pressure than ever to do more with less. Smaller teams, tighter budgets and rising expectations have made one thing clear going into 2026: showing up everywhere on ...

Recent scrutiny on X, formerly Twitter, has reignited an uncomfortable but necessary conversation for governments and brands alike: should organizations continue to rely on platforms that struggle to ...

Legacy brands don’t always get credit for being bold, but Maple Leaf Foods is proving that even a household name can shake things up. In a competitive food landscape where gimmicks, greenwashing, and ...