First introduced last year, it facilitates conversations with AI representations of tailored audience segments.

Cossell joined We Are Social in 2016 as group head of strategy and was promoted to UK CSO in January 2022. He stepped into ...

Omnicom is set to make further job cuts as it has doubled its target for annual cost synergies to $1.5B (£1.1B), including $1B from reducing staffing costs, following last year’s Interpublic ...

Keke Palmer doesn’t do anything halfway, and her first activewear collaboration is no exception. The actress, singer and self-described Pilates devotee is stepping into the athleisure arena with ...

Perplexity was one of the first AI search companies to test ads, placing sponsored answers beneath chatbot responses. It said at the time that ads were clearly labeled and didn’t influence outputs.

Fans can now access exclusive snaps and priority replies while creators build recurring revenue in a fully ad-free environment.

The Stories of Us campaign will bring over 250 real and diverse stories to life throughout the country’s milestone year.

A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.

Note: The next Sports Brief will be published on March 5. Milan Cortina 2026 Winter Olympics. After skier Lindsey Vonn’s ...

Starbucks’ coffee rave, Google’s AI try-ons and Idaho Potatoes potato sack fashion show flaunt during NYFW in a creative ...

All updates for Movers and Shakers should be sent to [email protected]. In the Pitch Room. Gale was selected as Embrace Pet Insurance’s integrated agency of reco ...

After a cautious 2025, when brands either sat out in producing Lunar New Year campaigns or defaulted to shorter, safer formats, 2026 sees a marked return of film. This shift signals a deliberate bet ...