Today, AI is moving at a pace faster than ever before. It’s empowering creativity, sparking new ideas, and even transforming industries. At this critical inflection point, it’s clear that we need to ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

YouTube has been a part of every shopping journey from unboxing videos to shopping hauls to product reviews across beauty, fashion, consumer tech and other categories. At the core of those videos are ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

Millions of creators across the globe use YouTube to find a community, reach a global audience and build a business. In order to protect this vibrant community, we’ve developed a responsibility ...

Looking back at 2025 as a breakthrough year for podcasts on YouTube, one thing stands out: viewership on TVs is higher than ever. In fact, viewers watched over 700 million hours of podcasts on living ...

As we enter 2026, the lines between creativity and technology are blurring, sparking a new era of innovation. This inflection point requires ambitious bets. YouTube is the epicenter of culture. Our ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

Need to understand a concept in a video but don't want to interrupt your flow? The YouTube conversational AI tool lets YouTube Premium members in the US ask questions and get instant answers right ...

We've been rolling out the YouTube Shorts beta to help bring the joy of short-form video to YouTube, and the joy of YouTube to short-form video. It’s now available to everyone in India and the U.S., ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...