Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Flagg spoke to Sports Illustrated about becoming the first men's college basketball player on Gatorade's NIL roster.

Maine basketball star Cooper Flagg signed a landmark NIL deal with Gatorade. Cooper is the first men’s college basketball ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

The 17-year-old is Duke's next college basketball star and the projected No. 1 pick in the 2025 NBA draft by ESPN. Now, he can add Gatorade sponsorship to his list of accomplishments as the 6-foot-9 ...

Duke Blue Devils basketball phenom Cooper Flagg has only been on campus for a few months, and he’s already making college ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

(AP) “Their love affair – well, maybe not the love the way I usually sing about it, but still, you know, work with me here,” Dion ... of the energy drink Gatorade, as winning coaches often ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

The deal was announced Tuesday as Flagg joins women’s basketball stars JuJu Watkins and Paige Bueckers among Gatorade’s ...