The generative AI tool, created through a collaboration with Adobe Firefly, will be available exclusively on Gatorade.com for ...

The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset ...

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

Maine basketball star Cooper Flagg signed a landmark NIL deal with Gatorade. Cooper is the first men’s college basketball ...

PepsiCo, Inc. PEP looks well-poised for growth on strength in its core categories, diversified portfolio, improved digital capabilities and flexible go-to-market distribution systems. In the latest ...

and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.

This design experience will be available on the Gatorade website only via the Gatorade iD where users can get points and benefits as well. These points can be used to make bottle designs with the ...