Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

It’s the internet’s latest bizarre beverage sensation – a mix of blue Gatorade and inexpensive red wine that’s known, of ...

open image in gallery Celine Dion was doused in Gatorade in a clip for the Cowboys vs Steelers game on Sunday (NBC) Reacting to the clip, one fan wrote on X/Twitter: “Queen mother Celine Dion ...

Gatorade and Delta -- are the most recognized by the league's fans in the fourth annual Sponsor Breakthrough study fielded ...

After a memorable visit to the City of Light for the Paris Olympics, Céline Dion is keeping sports fans entertained in the Steel City. The 5x Grammy winner threw it back to 1996 with one of her ...

Gatorade officially signed Watkins as one of its athletes, which makes her just the third college basketball player to join the roster with a Name, Image and Likeness deal. She is in excellent ...

Listen to SBJ's most popular podcast, Morning Buzzcast, where Abe Madkour kicks off the week noting that this year’s World ...

Gatorade today announced the launch of Gatorade ... new campaign that re-introduces Smartfood Popcorn's lineup of light-textured, air-popped flavor variations. Gatorade, the world's most superior ...

The recipe is simple: One part Gatorade “glacier freeze” flavor (it’s light blue) and one part red wine (priced at $12 or less a bottle). Across social media, users are posting their own ...

After a memorable visit to the City of Light for the Paris Olympics ... in the clip as she was splashed with a cooler full of Gatorade. The Canadian pop icon’s NFL appearance comes after ...