Gatorade has collaborated with top athletes on signature bottles for years, and last year the brand also began offering some customization capabilities for squeeze bottles on its website.

Available exclusively on Gatorade.com ... athletes can personalize their own one-of-one signature bottles The new ability to create custom designs using AI for inspiration takes existing ...

The generative AI tool, created through a collaboration with Adobe Firefly, will be available exclusively on Gatorade.com for ...

PepsiCo, Inc. PEP looks well-poised for growth on strength in its core categories, diversified portfolio, improved digital capabilities and flexible go-to-market distribution systems. In the latest ...

There’s nothing more important on the trail then hydration. Hiking water bottles may not be top of mind when you’re deciding what to pack for your next day hike or backpacking trip ...

Launched in March 2023 as a standalone web application, Firefly was the San Jose-based company's first foray into the ...

Gatorade officially signed Watkins as one of its athletes, which makes her just the third college basketball player to join the roster with a Name, Image and Likeness deal. She is in excellent ...

Gatorade launches generative AI squeeze bottle personalisation to fuel athlete self-expression: Chicago, USA: Gatorade announced the lau ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with ...

The new ability to create custom designs using AI for inspiration ... while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product ...

The new ability to create custom designs using AI for inspiration takes existing ... creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade ...