Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

PepsiCo, meanwhile, is downright admitting to shrinkflation and making a real change as a result of public outcry. A ...

The generative AI tool, created through a collaboration with Adobe Firefly, will be available exclusively on Gatorade.com for ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Similarly, they say PepsiCo replaced its 32 oz Gatorade bottle with a 28 oz bottle for the same price. “Shrinking the size of a product in order to gouge consumers on the price per ounce is ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

Gatorade bottle was replaced with a 28 oz. bottle “with the same price – a 14% price increase.” Meanwhile, General Mills cut the “Family Size” of multiple cereals from 19.3 ounces to 18. ...

Filled with the refreshing Glacier Cherry flavor that Gatorade fans know and love, fans can enter the sweepstakes for a chance to win one of the coveted bottles to celebrate the annual Penn State ...

Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

Indeed, social media is brimming with complaints about shrinking portion sizes. "Pepsi replaced its 32oz Gatorade bottle with a 28oz for the same price, Nabisco shrank the family size box of Wheat ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...