If you want to get any sort of ROI from your content marketing efforts, creating content is only half the game. To truly succeed, you have to make sure your content is being seen and shared by the ...

Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be ...

You’ve slaved over your latest content project and you’re sure it’ll be a hit. It’s graphically interesting, packed with useful information and highly relevant to your audience. It’s time to sit back ...

Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge. The report was based on data from a survey conducted between April and ...

For many marketers today, there is often a disconnect between keyword optimization efforts and content creation strategies. But organic SEO continues to be a major access channel connecting people ...

Content promotion is an effective tool that can help you increase awareness, foster relationships, and build trust and credibility for your organization and the Army, as a whole. While writing quality ...

Content marketing is one of the most effective methods of gaining exposure for a brand and bringing potential customers into the sales funnel. By integrating strategic distribution, search engine ...

Opinions expressed by Entrepreneur contributors are their own. Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous essay that, “Content ...