With an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate and potassium salt, Gatorade Hydration ...

The discussion surrounding the Gatorade color at the Super Bowl consistently garners attention. The practice of the Gatorade shower, reportedly originating in the mid-1980s, remains a prominent ...

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

With Coke's acquisition of Bodyarmor, it bought a brand that could price ... best marketing campaigns, such great brand equity, consumer awareness, consumer love," he said. For now, classic ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Cooper Flagg, the Blue Devils' 6-foot-9 forward, is signing an NIL deal with Gatorade. He is the first men's basketball ...

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.