Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for ...

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and ...

From PageRank to AI Overviews, Google’s understanding of authority evolved. Here's why brand legitimacy now drives ...

ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM ...

Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the ...

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility ...

Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on ...

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI ...

TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions.