The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Often called the unofficial start of the holiday season, the annual Macy’s Thanksgiving Day Parade will see massive helium balloons floating through New York. For its 98th edition, this year's ...

Macy’s signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo, ...

Every Thanksgiving for nearly a century, giant character balloons and remarkable floats have paraded down Manhattan. The Macy’s Thanksgiving Day Parade began in the 1920s with a now-iconic float ...

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

25 pro-Palestinian protesters arrested after stopping parade ... Macy's Thanksgiving Day Parade Book offers rare window into magic of Macy's Thanksgiving Day Parade Sneak peek of the new floats ...

NBCUniversal and Macy's just inked a new deal that will keep the Thanksgiving Day Parade on the network for the foreseeable ...

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the media conglomerate’s properties through 2034, a nod to the growing ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

Macy’s, whose roots in downtown Los Angeles hail back to the era of President Grover Cleveland and the first Ford vehicle, is ...

Four central North Carolina organizations will be performing in this year’s Macy’s Thanksgiving Day Parade ... especially in New York City,” Lewis said. The dancer’s routines are hip ...