Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for 2024.

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named Jools Lebron exploded on TikTok with a 38-second video in which she explained “how to be demure and modest at the workplace.”

In a world where social media has taken charge, it has taken up the little to no time people have post their work. Scrolling mindlessly on social media has become and habit and it has led to people suffering from sleep deprivation because one moment,