Black Friday 2024 is almost here, but the holiday deals are already here. Here's a look at how the Friday after Thanksgiving came to be all about shopping.

REI doesn't do a Black Friday sale. At least not in name. There's a Winter Sale this week, lasting until next November, 25, and there'll be some sort of small sale leading up to Thanksgiving. But there is no "Buy everything 75 percent off,

Sure, it's tempting to hold out until Black Friday to find the best deals, but you don't have to wake up early the day after Thanksgiving to score big savings on the tech you've been eyeing. Our product experts have seen plenty of great sales in the weeks leading up to the big shopping holiday,