The Mahindra BE 6e offers quirky features including an inbuilt AI neural engine and an AR-augmented heads-up display to name a few.

Indigo argues that "6E" has been a central part of its brand identity for the last 18 years and features prominently in services such as 6E Prime and 6E Flex, with priority check-in and flexible bookings aimed at customer-centric options.

The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles,

IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,

#CourtCorner | #IndiGo has sued Mahindra Electric Automobile Limited for using ‘6E’ in its new car called Mahindra #BE6e , which is expected to be released in February 2025 From: Bar And Bench pic.twitter.com/I943YHktF9 — CNBC-TV18 (@CNBCTV18Live) December 3, 2024

In a filing with the stock exchanges, M&M said that it does not see any conflict with IndiGo pertaining the trademarks, and that along with MEAL, it is in talks with the airline to arrive at an “amicable solution”.

Mahindra Electric Automobile Limited launched the first of their electric origin vehicles on November 26 in the form of BE 6e and XEV 9e.

Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo which has filed a court challenge against the use of its call sign "6e" in the automaker's new electric vehicle offering.

IndiGo, India's largest airline, has taken legal action against Mahindra Electric Automobiles, alleging trademark infringement over the airline's widely recognized “6E” identifier. The dispute centres on Mahindra’s planned use of the “BE 6e” mark for its upcoming electric SUV,

IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons