LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business Operations” role since September, according ...

Alissa Heinerscheid attends Change For Kids 25th Anniversary at Gotham Hall in New York City on November 14, 2019. ... Heinerscheid has now joined LIV Golf, ...

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...

The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan. Former Anheuser-Busch vice-president Alissa Heinerscheid reportedly has been ...

Alissa Heinerscheid, 39, ... LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand ...

Former Anheuser-Busch vice-president Alissa Heinerscheid reportedly has been working with LIV Golf since September 2024. Article content We apologize, but this video has failed to load.

Bud Light vice president Alissa Heinerscheid spoke recently on a podcast about how she overhauled the "out of touch" perception of Bud Light among the American public.

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand Taylor Walters April 13, 2025 at 4:25 PM UTC · ...

LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business Operations” role since September, according ...

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after her transgender marketing campaign cratered brand. A disgraced former marketing executive who tanked Bud Light’s ...

The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a corporate woke warrior and the controversial Saudi-backed ...