News

Daily Mail28d
LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...
Opinion
BizPac Review7dOpinion
Will Bud Light’s ex-marketing hack put LIV Golf in the rough?
Op-ed views and opinions expressed are solely those of the author. Have you ever wondered what happened to the blundering, pompous Harvard-grad marketing gal who plopped a […] ...
Yahoo News Canada28d
LIV Golf hires former exec who ran Bud Light’s disastrous woke ad campaign
Former Anheuser-Busch vice-president Alissa Heinerscheid reportedly has been working with LIV Golf since September 2024. According to Heinerscheid’s LinkedIn page, the ex-InBev exec has resurfaced ...
New York Post28d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Alissa Heinerscheid was placed on leave by Anheuser ... almost single-handedly destroyed the Bud Light brand is now at LIV Golf. Huge win for the PGA!” tweeted one user.
Sky News Australia28d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after her transgender marketing campaign cratered brand
Alissa Heinerscheid was placed on leave by Anheuser ... “The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf. Huge win for the PGA!” tweeted one user.