Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a powerful way to attract new customers.

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want ...

New-Age Social, an operating model, moves away from static, brand-driven communication and focuses on formats shaped by platform behaviour and audience engagement.

“Right now, social media is no longer just where products are marketed,” Victoria Mei said recently. “It’s where trust is built, culture is cultivated, and technology becomes relevant to everyday life ...