chief marketing officer and senior vp customer experience and brand marketing at Volkswagen of America, and the original costumes from the sketch were used in filming the commercial. California ...

Titled The Californians: Malibu Beach, Volkswagen has debuted its re-imagining of the iconic series of skits from Saturday Night Live in the form of a TV commercial for the Volkswagen ID.

The trio teamed up for a Volkswagen commercial, which aired before the big event on Sunday night. “The Californians” sketch debuted in 2012 on the NBC variety show. It was brought back for SNL ...

In advertising, it pays to be memorable, even more so for Super Bowl commercials. You must stand out among the clutter to move products. But what do you do with negative attention? Long before the ...

Volkswagen is recalling more than 60,000 U.S. cars in response to a failure to display the gear position that could lead to a vehicle rolling away if the parking brake is not engaged, increasing ...