Fred Armisen, Bill Hader, and Kristen Wiig have reunited to bring back one of their most beloved “Saturday Night Live” sketches. The trio rebooted the classic “The Californians” skit from "SNL" in a ...

Titled The Californians: Malibu Beach, Volkswagen has debuted its re-imagining of the iconic series of skits from Saturday Night Live in the form of a TV commercial for the Volkswagen ID.

chief marketing officer and senior vp customer experience and brand marketing at Volkswagen of America, and the original costumes from the sketch were used in filming the commercial. California ...

The trio teamed up for a Volkswagen commercial, which aired before the big event on Sunday night. “The Californians” sketch debuted in 2012 on the NBC variety show. It was brought back for SNL ...

See “Saturday Night Live” alums Fred Armisen, Bill Hader and Kristin Wiig reprise their roles from “The Californians” sketch for a Volkswagen commercial.Feb. 13, 2025 ...

In advertising, it pays to be memorable, even more so for Super Bowl commercials. You must stand out among the clutter to move products. But what do you do with negative attention? Long before the ...

For pure authenticity, Volkswagen worked with SNL writers and used the original costumes from the series of The Californians sketches. And, of course, it includes a series of exaggerated crash ...