Every direct marketer aims at “one-to-one marketing.” But the business of “book search” for one-of-a-kind used and out-of-print titles may hold the record for being a more completely one-to-one ...
Every direct marketer aims for one-to-one marketing. But searching for one-of-a-kind used and out-of-print books may be more one-to-one than any other Internet business. Selling books by mail is as ...
It was good to be (paper) back, as I stood in line in the misty morning rain Thursday to be one of the first people inside the 90th annual Bryn Mawr-Wellesley book sale. (Well, first people Thursday, ...
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