There are countless online sales to keep up with around the Fourth of July, but the annual Ulta Big Summer Beauty Sale occupies a special place in our hearts (and browser tabs). The three-week event, ...

With Taylor Swift’s nuptials (allegedly) around the corner, we have to assume that she’s currently road-testing the best waterproof mascaras to wear when she walks down the aisle. Will she stick to an ...

Ulta's Cyber Monday sale offers savings of up to 40% on makeup, hair, skin, and fragrance products. Shoppers can find deals on popular items like the Dyson Airwrap, Urban Decay eyeshadow palettes, and ...

The ever-popular scalp serum and root touch-up are now at a reduced price point, but it won’t last for long. The serum has earned rave reviews from me in particular, with the viral scalp serum also ...

If you want to elevate your hairstyling routine, I found a golden opportunity to upgrade your arsenal at a fraction of the cost. Ulta Beauty secretly slashed up to 30% off a wide selection of hair ...

Whether you’re shopping for the beauty enthusiast in your life or simply restocking your everyday skin and hair care essentials, Ulta’s Big Holiday Beauty Sale has it all. During the final week of the ...

Bargain hunters make it a priority to know the timing of major sales events at their favorite retailers, including semi-annual sales at Sephora, Bath & Body Works and Victoria’s Secret. Now, beauty ...

Getting a salon blowout at home has become increasingly easier thanks to the powerhouse hair tools that you can pick up at your local Ulta. Some of our favorites are up to 45% off, including this ...