As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

MLB viewership is about to look very different. After months of speculation, MLB reached three-year TV/media rights deals with ESPN, NBC and Netflix that will change the way audiences consume ...

Forbes contributors publish independent expert analyses and insights. #1 stock picker for 51 straight months on SumZero. AI is my edge. Streaming dominates the headlines, but little else grabs viewers ...

After Paramount Skydance’s across-the-board layoffs last week, TV Media chair George Cheeks unveiled a new leadership structure for the company’s cable brands. Cheeks, in a memo sent Tuesday to ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

The bidding war has erupted when the media industry is experiencing profound shifts, marked by intense competition and a transition to streaming amid a declining traditional linear television business ...

Cable networks BET, Comedy Central, MTV and Nickelodeon will fall under Cheeks’ purview in the new structure. By Rick Porter Television Business Editor “These brands have entertained audiences and ...

This week in Santa Monica, California, Apple hosted a major invite-only media event focused on its streaming service. In attendance were a variety of current and future Apple TV stars, such as Jon ...