Telia Company has entered into an agreement to sell its TV & Media business, including the TV4 and MTV brands in Sweden and Finland respectively, to Schibsted Media at an enterprise value of SEK 6.55 ...
As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...
YouTube also challenges Disney for the top spot in Nielsen's monthly snapshot. By Rick Porter Television Business Editor In a record month for streaming, it’s not a big surprise that the two biggest ...
YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win ...
The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...
NBA Commissioner Adam Silver has cited cable cord cutting as a reason for a drop in ratings in 2024-25. Beginning next season fewer games will air on cable TV and more games will be streamed (Photo by ...
Public television stations will be “forced to make hard decisions in the weeks and months ahead,” PBS CEO Paula Kerger said Thursday, after lawmakers advanced a bill that cancels all the federal ...
Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.
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