Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Iterable, a customer engagement platform provider, has added several new capabilities, including Journey Assist, a generative artificial intelligence tool that enables users to build Journeys using ...