Can an at-home keratin treatment really compete with the salon? In the case of ANSWR's formula, our Beauty Editor says yes.

We've all dreamed of having the silky-smooth strands we see on hair care commercials (we're looking at you, Pantene!). It's almost as if the women's hair is coated in a magic potion to make it so soft ...

Add Yahoo as a preferred source to see more of our stories on Google. Keratin has been the buzziest hair treatment of the past few years. With its reputation to straighten, smooth, and de-frizz all ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Keratin has been the buzziest hair treatment of the past few years. With ...

new videos every day! thumbs up & subscribe Follow me on ig & twitter @maryamjhampton Hey guys in today's video I will be straightening my hair using a keratin shampoo, deep conditioner treatment, ...

During a keratin hair treatment, stylists apply a keratin-based product to the hair before using a flat iron to seal it in. This process can smooth frizzy or damaged hair, producing a sleek, shiny ...

When it comes to styling and straightening hair, keratin treatments are a staple — but that may change as soon as April of this year. "Keratin is a common protein found in skin," according to Dr.

Keratin treatments help smooth hair cuticles, giving hair a shinier appearance. They can also help your hair dry faster. But they’re also expensive and may contain potentially harmful ingredients. A ...

Between the rise of hair glosses and the virality of the Abbey Yung hair method, it only makes sense that everyone's newest obsession is achieving glass hair. Glass hair is characterized by glossy ...