As a maker of both TVs and mobile devices, Samsung is in a position to benefit from an offering such as Mobile Conversion. Three-quarters of U.S. households own at least one Samsung device, and the ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

Samsung Ads, the advanced advertising arm of Samsung Electronics, has announced an expansion of its GameBreaks portfolio, adding four new interactive titles. Ripplash, the next new GameBreak, is ...

Expanding its effort to attract more mobile gaming advertisers, Samsung Ads is offering an advertising product that targets mobile gamers who watch content through Samsung TV Plus — its connected TV ...

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV).