Shein is airing its first campaign with real customers as it tries to attract shoppers ahead of the holiday season.

A TikToker has gone viral after warning viewers about the purported dangers associated with polyester clothes.

In 2023, the fast fashion giant Shein was everywhere. Crisscrossing the globe, airplanes ferried small packages of its ultra-cheap clothing from thousands of suppliers to tens of millions of ...

But the company has also long been under scrutiny for its poor record on environmental sustainability, becoming fashion’s biggest polluter in 2023. Investigations into Shein’s supply chains ...

SHEIN all I wanted was the missguided clothing and a jean skirt but instead i got worms falling out of my package…” Coad captioned her video. She’s not alone. For example, another woman ...

New research suggests that consumers do care about durability—but it’s rarely top of mind when they’re making a purchase.

Shein Clothing grew from scratch to a top online fashion store in less than 20 years. The store supplies low-priced and ...

while Shein itself tried to diversify its business outside of female fashion. “This is a pivotal moment for the company,” he said. Today, the central hub of Panyu has become known as “Shein ...

And yet Gen Z shoppers are flocking to Chinese fast fashion platforms like Temu and Shein in droves to get cheap and on-trend clothing in bulk. Assembling a huge wardrobe with the latest looks ...

Now, a business model that has let it capture fleeting fashion trends is confronting a ripple of challenges, not just in the U.S., where Shein’s plans for a multibillion-dollar stock listing has ...