SAP rebrands Emarsys as Engagement Cloud with plans to expand into enterprise-wide orchestration - SiliconANGLE ...

While SAP has been generally absent from the marketing cloud conversation (save for last year’s announcement it would resell Adobe Marketing Cloud solutions), the company on Tuesday rolled out of a ...

Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

For anyone wondering what SAP AG is up to these days in digital marketing, an answer was provided at the Adobe Summit in Salt Lake City. SAP has a global partnership with Adobe to resell the latter’s ...

Adobe and SAP announced today at the Adobe Summit Digital Marketing Conference the integration of the Adobe Marketing Cloud With SAP HANA and its hybris Commerce Suite. SAP will resell the Adobe ...

Litmus, an email marketing company, has integrated its Email Previews application with SAP Marketing Cloud, a multichannel marketing platform delivering data management, intelligent orchestration, and ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

SAP today upgraded its Hybris Marketing Cloud offering with new features, including machine learning technologies for facial recognition and the Internet of Things (IoT), to help businesses reach ...

SAP launched a global initiative to provide marketing and business development assistance to new and current channel partners that are committed to rapidly expanding their cloud services to small and ...

SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Read now SAP said its fourth quarter will be ...