Grey market dealers have been told that production will stop on one of the brand's hottest timepieces ...

Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...

Rolex discontinues the GMT-Master II "Pepsi" in steel and white gold ✓ What's next for the blue-and-red icon? ✓ Read it here ✓ ...

Rolex has informed its authorised dealers there will be no more deliveries of the steel GMT Master II with red and blue Pepsi ...

Of course, there are more GMT-Master II references available concurrently in 2025 than at any previous point in Rolex history: In addition to stainless steel, the watch is also available in yellow ...

But more than just a wrist expander and a friendly new price point, this 40 mm Rolex Pepsi GMT-Master II also comes outfitted with a new caliber for an extra pop. The new 3285 caliber gave birth to 10 ...

Baselworld, the biggest watch event of the year, is happening now at the Messe Basel in Basel, Switzerland. We’ve got a team on the ground there to bring you the most exciting releases. Follow our ...

Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink. We're speaking about the bi-color, blue-red bezel insert that instantly gives ...