The watch's retail price starts at more than $10,000. The tradition started in 1992. The 63rd Rolex 24 at Daytona will be streamed on Peacock, which will have coverage of the event from flag to ...

The Rolex 24 at Daytona revs the engine on the year of auto racing in the "Birthplace of Racing." Can't catch the beginning ...

Noem was spotted wearing the flashy bling as she filmed a video in front of a cell full of inmates at  the Terrorism Confinement Center (CECOT).

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

It used to be, the famed Rolex Daytona watch was only given to winners of the Rolex 24. Makes sense. But in recent years, Rolex’s relationship with Daytona has increased and now all Daytona winners — ...

Rolex 24 at Daytona, and now the Mobil 1 Twelve Hours of Sebring. This victory marks the first time a car has won both the Rolex 24 at Daytona and the 12 Hours of Sebring back-to-back since 2017.

That the watches themselves are top-of-the-line ... Speedway in Florida (and still given to winners of the Rolex 24 at Daytona race each January), the Daytona has become one of the most ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...