Content marketing helps build brand awareness, allows leading real estate agents to establish their authority within the sector, and generates leads. Real estate agents depend on powerful marketing ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

Luke Marsh is head of marketing for Innago, a free property management software company dedicated to helping landlords save time and money. Gen Z may seem like nothing more than a group of young, ...

The U.S. real estate sector continues to find itself in a delicate position as it grapples with sluggish home sales and persistently high prices. With Goldman Sachs predicting house prices to rise ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

Social media can be a very powerful tool, but simply chasing likes or trying to go “viral” won’t do anything to help a real estate professional’s career, panelists warned during a discussion on the ...

While social media has changed the game for just about every industry, there’s no doubt it has absolutely transformed real estate. Although there are many positive aspects, such as the ability to ...

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands. Public relations helps real estate agents establish customer ...

Luxury real estate broker, entrepreneur, and media personality Ryan Serhant has never been shy about bold predictions. Lately, one idea ...

Today, many real estate agents are using generative AI to identify promising leads, streamline operations, analyze market trends, craft compelling listings and deliver highly personalized experiences ...