Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

An entrepreneur looking to grow his business probably wouldn't think to pick the brain of an early 20th-century physicist and pioneer of quantum mechanics. But marketing experts have applied the work ...

Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were ...

How will your marketing plan change in the face of economic change? Maybe it doesn’t need to. The key is to monitor the market closely. Businesses that keep a very close eye and ear out for how their ...