Add Yahoo as a preferred source to see more of our stories on Google. Patrón El Cielo is the first-ever silver tequila to launch in the prestige category. “People told me a fourth distillation tequila ...

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. First let’s break down what that language actually means.

Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...

Former Patrón executives who launched Texas-based brand Round 2 Spirits in January presented consumers with the first product displaying their mission to disrupt the booze category. Earlier this week, ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

experiences throughout Grammy® Week and the debut of the Official Cocktail of the Grammys®. HAMILTON, Bermuda, Jan. 15, 2026 /PRNewswire/ -- PATRÓN® Tequila, the world's number one super-premium ...

The idea is a genius marketing ploy: Commission a heavy hitter to produce a beat featuring PATRÓN's signature cork pop of EL ALTO, the brand's fist premium, high-end tequila. Enter Dijon Isaiah ...

To embrace the spirit of tequila girls like Alix Earle and Doja Cat, I took a tequila-filled trip to the highlands of Jalisco ...