Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, ...

YouTube is increasing its efforts to generate more revenue with its most popular videos producers. Thousands of YouTube creators will now be able to launch paid channels, which charge a monthly ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

The YouTube app for TV — not to be confused with YouTube TV — is reportedly looking to take on a redesign in order to make more paid content available to users. This move would put the app in line to ...

AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. AI has, in some ways, always ...

Google Analytics is adding AI-powered Generated insights to the Home page and rolling out cross-channel budgeting (beta), moves designed to help marketers spot performance shifts faster and manage ...

Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales ...